I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. Who was the energy giant’s most important customer? Which customer had the biggest impact on new value creation? What customer would matter most in five years? The wide-ranging English/Russian debate raged for 20 minutes. Then […]
It’s the question missing from so much of leadership development: “What kind of leader do you want to be?” We facilitate and encourage self-awareness among up-and-coming leaders (what kind of leader you are), get them to map their journeys so far (what has made you the leader you are), share knowledge and ideas (what kind of leader you should be), and help t […]
Remember wearables? Those wristbands and glasses that were going to take over our lives? This time last year, many of us had high hopes that 2014 was (finally) going to be the year of the wearable. Whoops. The wearables revolution didn’t come to pass in 2014, and it’s not going to happen in 2015, either. Why? Read More
Microsoft had a heck of week last week, didn’t it? It actually felt like it got its groove back with HoloLens, its holographic virtual reality glasses, which I have to say looked way cool. It also got our attention with the Windows 10 mobile strategy, and it showed off the desktop version of Cortana, something Siri can’t do. In spite of its good, dare I say […]
New research into the brain and cognitive activities looks at whether increased attentional control is linked to better decision-making performance. What strategies can improve decision making? Scholars have argued that companies can develop greater ambidexterity as they search for better ways to balance practices supporting optimal “exploitation” of existin […]
The Walt Disney Company has used sophisticated and creative legal strategies to manage its intellectual property, including the Mickey Mouse character. Image courtesy of The Walt Disney Company. Here’s a strategic angle that most businesses don’t think about: how they can use the law to secure strategic business goals. “The processes through which corporate […]