I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
The Rockefellers’ announcement that the family’s philanthropic trust would begin divesting from fossil fuels was a highly symbolic moment in the campaign against climate change. The nation’s most iconic oil family will no longer be profiting from the fuel sources responsible for overheating the planet. But do such gestures actually help slow global warming? […]
An airline industry executive has been promoted regularly for more than two decades because he’s good in a crisis. He’s cool, competent, and authoritative when the rest of the team is panicking. But now he finds himself in charge of a huge swath of the company — and a large number of employees. And the board is asking for something different from him: he […]
On March 24th, Box filed for its long-awaited IPO and went into the dreaded quiet period. It’s been over six months now since Box filed its S-1 form, signaling it would look for $250 million in its public offering. Prior to the announcement, Box was one of the hottest startups in technology, but after months of delay, with its IPO still sitting on the table […]
Martha E. Mangelsdorf, editorial director MIT Sloan Management Review How do you develop strategy in a business environment characterized by rapid change and considerable uncertainty about the future? That’s a question that many executives in fast-changing industries face. In their article “Beyond Forecasting: Creating New Strategic Narratives,” Sarah Kaplan […]
A recent New York Times digital strategy report drew on the company’s history to frame an innovative future. Image courtesy of Flickr user Jon Fingas. One of the great challenges for organizations in the current economy is making strategy under the uncertainties posed by turbulent environments, intensified competition, emerging technologies, shifting custome […]