I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
Large organizations of all types suffer from an assortment of congenital disabilities that no amount of incremental therapy can cure. First, they are inertial. They are frequently caught out by the future and seldom change in the absence of a crisis. Deep change, when it happens, is belated and convulsive, and typically requires an overhaul of the leadership […]
As politics at the federal level becomes increasingly corrosive and polarized, with trust in Congress and the President at historic lows, Americans still celebrate their cities. And cities are where the action is when it comes to using technology to thicken the mesh of civic goods — more and more cities are using data to animate and inform interactions betwe […]
Dropping out of left field like a foul fly ball from the Kansas City Royals this week, the Microsoft Band was a surprise. Part fitness band, part computer, part mobile Twitter and stock-checking smartgadget, the Band is a mix of things. And it pretty much works. It’s still a bit clunky, as you might expect from first-generation hardware, but I’ve been pleas […]
With the latest expansion of its content recommendation tools, startup Contextly isn’t just pointing visitors to relevant articles, but videos and products, too. Co-founder and CEO Ryan Singel (a former editor at Wired) told me that this is “doubling down” on the company’s current strategy. Read More
Headlines and anecdotes paint a bleak picture for organizations that need analytical talent. Demand for talent currently far exceeds the supply. It may be difficult and painful until we reach an equilibrium. In the meantime, how can organizations best take advantage of analytics with limited access to the best analytics talent? This situation is similar […] […]
Denis Arnaud, applied research senior manager at Amadeus Amadeus is one of the world’s largest travel technology services, with thousands of clients in the travel industry. In 2013, it stepped up its game by creating an analytics-based travel intelligence unit that has hired more than 40 data scientists — a brand new position at the […]