I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director on the Hit It Rich! team, Zynga's iPad and Facebook social casino app. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
What is the color of money? Of love? Of the ocean? In the United States, most people respond that money is green, love is red and the ocean is blue. Many concepts evoke related colors — whether due to physical appearance, common metaphors, or cultural conventions. When colors are paired with the concepts that evoke them, we call these “semantically resonant […]
Can a company built on the ideas of scale and network effects unbundle its offering into multiple brands and still thrive? Facebook is about to find out. Unbundling has a compelling strategic and competitive rationale for Facebook. It has implications that extend far beyond the company’s stated goal to design single-purpose apps that fit mobile usage and the […]
This has to be one of more captivating startup pitches of the year. Pavel Durov, the founder of popular Russian social network VKontakte.com, was fired this week from his role as CEO amid claims that the government leaned on him to censor political content on the site. Now, in a Facebook post (pointedly not on VK.com...), Durov has spoken up again. Read Mor […]
Here's the latest heavy hint that Microsoft is getting ready to launch a smaller Surface tablet: an over-eager consumer electronics vendor has posted two listings on Amazon which suggest an 8-inch Surface Mini is arriving in the not too distant future. Read More
B. Bonin Bough, vice president of global media and consumer engagement at Mondelez International No matter how well your company is doing on social media, it’s probably dwarfed by how popular Oreo cookies are online: the Oreo Facebook page had over 35.9 million likes at last count. Oreo is part of Mondelez International, a company […]
Chinese companies are reengineering new product development in ways that reduce lead times. Chinese companies are opening up a new front in global competition. It centers on what we call accelerated innovation — that is, reengineering research and development and innovation processes to make new product development dramatically faster and less costly. The ne […]