I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology. In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways. For marketers in particular, beacons are important because they all […]
More and more companies are acknowledging the importance of work-life balance, at least as far as official policy goes. The Families and Work Institute’s 2014 National Study of Employers finds that, compared to six years ago when it conducted the same survey, several numbers have moved in the right direction: Employers have continued to increase their provis […]
It’s sad to stay up for three days building something awesome only to bomb the demo presentation. It’s no surprise it happens: you’re exhausted and racing to finish your project, with little time to plan your words, and only a few minutes to say them. So here’s some advice on how to give a great hackathon presentation. Read More
FreeCharge, an India-based online platform that lets user earn coupons when they add money to their prepaid mobile phone plans or pay utility bills online, has raised a $33 million Series B from returning investor Sequoia Capital, as well as Sofina, and RuNet. Read More
On August 29, 2014, MIT Sloan School faculty with expertise in Latin America, China, energy and the global economy meet with business leaders in São Paolo, Brazil to discuss the business challenges and growth opportunities in Latin America and China in 2014 and future. The presenters look first at prospects and uncertainties in Latin America, […]
Image courtesy of Flickr user Grant Hutchinson. Right now, many organizations find analytics vexing. They observe other organizations extracting value from data in ways they can’t, and wonder what the secret might be. But this vexation won’t last. Value-adding analytical capabilities are increasingly attainable. For example, even the most basic websites can […]