Lloyd Melnick

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I am CEO of fiveonenine games, the social gaming joint venture owned by Capitol Broadcasting and The E.W. Scripps Company.

2 responses to Tales of Social Game Industry Demise are Greatly Exaggerated

  1. 

    Always look forward to your spot on comments and posts Lloyd!

  2. 

    Well written, informative. You state “Development costs are also much higher than the casual or mobile app space”. True but I suggest that is largely due to a lack of imagination and innovation – and worse – closed minds.

    Indeed, the problem with the industry across the board is it still operates like the movie industry of the 1920’s. Little wonder a company like Zinga could do so well so quickly – it wasn’t hard – they simply looked and listened – and moved. Social gaming has a long way to go – along with all gaming, It is all at the toddler stage.

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