Lloyd Melnick

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I am Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots, Zynga Poker, Wizard of Oz slots and our upcoming casino titles. Previously, I was Chief Growth Officer at Spooky Cool (which we sold to Zynga), GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

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  1. Thoughts from GDC | The Business of Social Games - March 9, 2012

    […] blogged about it a few weeks ago (my post on the publishing model in the social space) and saw this week that the emergence of the publishing model in the social and mobile space is […]

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