Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

One response to Microsoft’s Nook investment is huge for the social game industry


    We’ve seen tremendous success on the Nook platform and think this is a great opportunity for other indie and social game developers. It’s a great platform and the fact that it’s running Android makes it even easier to target.

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