Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

2 responses to My takeaways from BDRM 2012, day 2


    Very cool impressions Lloyd. I highly recommend Daniel Kahneman’s book “Thinking slow and fast” if you have time. It’s a tome that covers much of the behavioral decision making research from both psychology, neuroscience and behavioral-economics. Cheers.

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