A Slideshare link to my presentation from Casual Connect 2012:
The Importance of the Future presentation on analytics from Casual Connect Seattle 2012
A Slideshare link to my presentation from Casual Connect 2012:
Game industry veteran. Co-founded Merscom, where I led all marketing, business development and growth efforts. Then initiated the sale of Merscom to Playdom. At Playdom, and subsequently Disney, led International Publishing team responsible for Europe, Latin America, Russia and India. Built international business from scratch to over 25 percent of company's revenue and traffic. Currenlty lead the growth team at Spooky Cool Labs, leading the team responsible for user acquisition, marketing, analytics and monetization.
HBR Blog Techcrunch MIT Sloan Management Review Blog Fred Wilson blog Mark Suster blog Nate Silver’s Blog
Nice presentation Lloyd, glad to see that someone is continuing the charge of introducing advanced analytics to the games business! BTW, other than GameAnalytics have you worked with the other advanced analytics companies like “Bees and Pollen”, Playnomics etc?
I met with several of the other analytics providers and currently our head of BI is assessing all of them to see what would be most appropriate. I will post an update once I have his input.