13 responses to LTV, the lifeblood of your business

  1. 
    Reinout te Brake January 8, 2013 at 8:22 AM

    Reblogged this on Reinout te Brake and commented:
    I read a very good article today. love to share it with you

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  1. LTV post 2, Virality’s Role and How to Impact It « The Business of Social Media - January 15, 2013

    [...] value of a customer) and is the one where small changes can have the greatest impact. Last week I wrote about the central importance of lifetime value (LTV) to the success of your game and your company. This week I want to discuss one of the key elements [...]

  2. Monetization’s role in LTV and how to impact it, LTV part 3 « The Business of Social Media - January 22, 2013

    [...] LTV (lifetime value of a customer) and is the one that is the easiest to improve. Two weeks ago, I wrote about the central importance of lifetime value (LTV) to the success of your game and your company. This week I want to discuss monetization, its [...]

  3. The role of retention in LTV and how to impact it, LTV part 4 « The Business of Social Media - January 29, 2013

    [...] of a product (and the most difficult to improve significantly after launch). Thre weeks ago, I wrote about the central importance of lifetime value (LTV) to the success of your game and your company. This week I want to discuss retention, its importance [...]

  4. Facebook’s importance, or lack thereof, for social gaming « The Business of Social Media - February 4, 2013

    [...] Although the developer can quickly get the game in compliance, the rule changes dampen the game’s LTV as well as fun factor to the end [...]

  5. The importance of segments and cohorts to Lifetime Value, LTV part 7 « The Business of Social Media - February 26, 2013

    [...] previous posts, I discussed the importance of customer lifetime value (LTV), its key elements (monetization, retention and virality) and how to calculate LTV; but it is [...]

  6. Lifetime Value Part 8: Incorporating costs and expenses in LTV « The Business of Social Media - March 13, 2013

    [...] space). As I have discussed in detail in the first seven posts on customer lifetime value (LTV), your lifetime value has to exceed to cost per install of a new user (CPI) to justify advertising. The LTV is a formula incorporating retention, virality and monetization. The other areas, though, [...]

  7. Four old-school business practices that still create value « The Business of Social Media - April 16, 2013

    [...] that still improve productivity. I love to post on the cool new trends (growth vs marketing , LTV driven ad spending, etc.) and they can have a huge impact on your business, but that does not mean you should abandon [...]

  8. My favorite posts of 2013 « The Business of Social Media - January 2, 2014

    […] LTV: The Lifeblood of Your Business My first in a series of posts about LTV, the most important metric any company (from games to bricks and mortar) should focus on. […]

  9. Bayes’ Theorem Part 1: Why Bayes’ Rule is the key to good decision making and success « The Business of Social Media - January 21, 2014

    […] post is the first in a series I will be writing on Bayes’ Rule. Last year, I wrote several posts on Lifetime Value (LTV), given how crucial it is to the success of any business, from the newest technology to the oldest […]

  10. How startups should use metrics « The Business of Social Media - April 1, 2014

    […] not say it directly, here you need to optimize LTV to exceed your cost of acquiring a new user ( see my discussion of LTV). You need to ensure that LTV, which is a function of retention, monetization and virality exceeds […]

  11. Lifetime Value Part 11: How to calculate LTV « The Business of Social Media - April 17, 2014

    […] year, I published a series of posts on the importance of knowing your users’ or players’ lifetime value, the key components and how to impact them and techniques to increase the accuracy of your customer […]

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