Lloyd Melnick

Posts

I am CEO of fiveonenine games, the social gaming joint venture owned by Capitol Broadcasting and The E.W. Scripps Company.

Trackbacks and Pingbacks:

  1. Calculating virality « The Business of Social Media - January 21, 2013

    […] week, I blogged about virality and its importance to LTV. Although I listed some virality variables, it was a relatively high-level look at virality and did […]

  2. The importance of segments and cohorts to Lifetime Value, LTV part 7 « The Business of Social Media - February 26, 2013

    […] the importance of customer lifetime value (LTV), its key elements (monetization, retention and virality) and how to calculate LTV; but it is important to also understand that there is not a monolithic […]

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