Lloyd Melnick

Posts

I am CEO of fiveonenine games, the social gaming joint venture owned by Capitol Broadcasting and The E.W. Scripps Company.

Trackbacks and Pingbacks:

  1. The importance of segments and cohorts to Lifetime Value, LTV part 7 « The Business of Social Media - February 26, 2013

    […] I discussed the importance of customer lifetime value (LTV), its key elements (monetization, retention and virality) and how to calculate LTV; but it is important to also understand that there is not […]

  2. The secret to creating a hit habit-forming product or game « The Business of Social Media - June 17, 2014

    […] you are improving all the factors that impact lifetime value. Most directly, you are improving retention, which is critical to having a high LTV. Thus, if you build your product or game incorporating the four steps of the Hook Model, you are […]

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