Lloyd Melnick


I am CEO of fiveonenine games, the social gaming joint venture owned by Capitol Broadcasting and The E.W. Scripps Company.

3 responses to Why would anyone buy a virtual good?


    Two interesting things about this post . First Lloyd I noticed that you point out the three basic necessitys of life as “food clothing and steak” Second I really thought that you were a “idealist progressive”….I am shattered and disillusioned.

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  1. My favorite posts of 2013 « The Business of Social Media - January 2, 2014

    […] Why would anyone buy a virtual good This is a question I continually see on Quora and in the news and people always seem to question the value of virtual goods or the sanity of those who buy them. This post is important for understanding your player’s motivations. […]

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