Lloyd Melnick

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I am Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots, Zynga Poker, Wizard of Oz slots and our upcoming casino titles. Previously, I was Chief Growth Officer at Spooky Cool (which we sold to Zynga), GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.