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Great post on how to improve your chances of raising funds from institutional investors.

Last year I recommended Jonah Berger’s fantastic book Contagious: Why Things Catch On, which discusses how to generate word-of-mouth marketing for your product. It is a particularly valuable book for mobile game companies, where word of mouth is often credited with the success of a product (see Flappy Bird) but is a virtual black box, with most companies considering it a matter of luck. Rather than luck, Berger shows how you build a product or marketing campaign to generate word-of-mouth success.

Word of mouth is the primary factor behind 20 percent to 50 percent of all buying decisions, according to Berger, and probably an even stronger force in games. Berger shows that while traditional advertising is still useful, word of mouth from everyday consumers is at least ten times more effective. Continue Reading…

We just launched our social casino game, Hit It Rich, on Facebook. Please take a look and let me know what you think.

For those who have not seen the news, Zynga acquired Spooky Cool Labs today.

Happy Holidays

Lloyd Melnick —  December 24, 2012 — Leave a comment

I wanted to wish everyone a very wonderful holiday and a fantastic new year. I look forward to sharing ideas and thoughts with all of you next year.

A little self promotion, but hey, it’s my blog. FiveOneNine’s first iPad/iPhone game just launched and is available in the AppStore. Please take a look at Political Rampage .

We are currently recruiting for multiple positions. If you or any associates are interested in joining one of the fastest-growing social game companies, please have them check out our Resumator Job Board.