I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
Now that everything we do at work can be observed, measured, tracked, and reported — thanks to sensing technologies and cheap processing power — more organizations are relying heavily on “the data” to manage employees’ performance. They’re striving to assess people strictly on merit: how productive they are, how well they collaborate, how much value they cre […]
“My, my, how tiny you are! You must be the smallest woman on earth. Hello, Dot!” These were the first words Jack Matthews spoke to Sema Isaura-Mans. Editor’s Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publicat […]
If terrorists ever orchestrate a violent cyberattack against the U.S., the odds are 9 in 10 that spear-phishing will be the first step of their assault. The same technique that has breached Sony, Anthem, Target, the Pentagon and thousands of organizations every year, spear-phishing is used in some 91 percent of cyberattacks, according to the security firm M […]
The trend toward anonymous social applications may be on the downswing for some, but others believe there’s still a place for online discussions where users don’t have to reveal their real identity. Case in point: Cloaq, the anonymous app where users never had to provide an identifying piece of information, like a phone number or email, is today launching o […]
Most major financial institutions are making significant progress in identifying and assessing the environmental and social risks of their business transactions. But for the majority, trade finance remains a gap in their environmental and social risk management systems. Trade finance is one of the most fascinating business areas in the financial sector. Mill […]
China's “new normal” must be for economic growth to make judicious use of limited resources while protecting the country’s natural capital from degradation and reducing negative impacts on the environment. In the 2014 Government Report delivered on March 5, 2015 at the Third Session of the 12th National People's Congress, Premier of the State Counc […]