I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
It’s been an amazing 12 months in the world of sustainable business. From climate change to inequality, the scope of humanity’s biggest environmental and social challenges came into much sharper focus this year — as did the scale and range of opportunities to do something about them. And citizens, using new social media tools and old-fashioned marches, rose […]
As a shareholder of several companies, I receive many updates and reports. Even though I know how to dissect the financials and pull out any relevant ratios, I’m not satisfied with the story that these reports tell me. Nor, I’d suggest, are most shareholders. Many choose not to receive an annual report at all, online or in hard copy — and few of those who do […]
In the digital age, it’s critical for retailers to collect and manage customer data. This information is the key to providing personalization for any kind of shopping experience, as it allows retailers to understand customer preferences and analyze shopping histories. Smartphone payment systems like Apple Pay are an important method of obtaining this data s […]
As the U.S. National Aeronautic and Space Administration tests new rockets for its manned space program, planetary scientists are already working with reams of data to determine what the next generation of astronauts may encounter. For the past 25 years, NASA has been working to make the data it collects from all of its planetary missions open to the public […]
Tuck Rickards has been a financial analyst, a consultant and a CEO. He taps into all his work experience as head of the digital transformation practice at Russell Reynolds, a prominent recruiting firm. Rickards, who joined Russell Reynolds in 1998 to help build its Internet search practice, says the last three years are “truly different” […]
Apigee and Nutonian are among the companies that offer “data scientists in a can” — analytics provided as a service for companies that don't want to make full-time hires or can't find the right people. It’s gospel that companies everywhere want to hire data scientists, and can’t find them. In 2011, McKinsey projected a gap […]