I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
The White House recently released a report about the danger of big data in our lives. Its main focus was the same old topic of how it can hurt customer privacy. The Federal Trade Commission and National Telecommunications and Information Administration have also expressed concerns about consumer privacy, as have PwC and the Wall Street Journal. However, big […]
A professional bio is something that everyone needs, but not everyone bothers to write one. Or they write one once, and then never update it. Or they wait until a conference organizer asks them to send one in, and just jot down the first few things that occur to them. That’s a pretty big missed opportunity. Your bio is a strategic play and should be treated […]
Withings has just broadened the reach of its smart watches, the Activité and the Activité Pop, as the Android version of the Withings HealthMate app now integrates with the new hardware. Withings launched the Activité line last year with a hope to bring a new look to the smart watch space. Read More
A six-foot, 185 pound NFL cornerback isn’t the type of tech co-founder expected to be pitching venture capitalists for seed money. Until now. Tech entrepreneur Reggie Howard played seven years in the NFL with the Carolina Panthers and Miami Dolphins, until it was time to transition out and take the next step in his life. For most pro athletes the transition […]
With the current attention to analytics, it is easy to forget that business processes are the core, not the analytics about them. Analytics is about making an organization do what it usually does, only better. Analytics amplifies. Data analysis helps organizations understand, predict and optimize by taking data — a collection of signals from underlying […] […]
Jim Lucchese, CEO of Echo Nest The music business has been radically changed by the move to digital media. Not only can music be downloaded with just a few clicks to any number of devices, but there is also more music being made, and more sources from which music lovers can get it. In fact, […]