I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
I have had a front row seat as companies have struggled to enter the emerging world of the Internet of Things — first, 10 years ago as a vice president at Ambient Devices, an MIT Media Lab spinoff that was a pioneer in commercializing IoT devices, and then as a consultant. One of the biggest obstacles is that traditional functional departments often can’t me […]
As a tech junkie and geek wannabe I’ve been paying attention to 3D printing and the exploding maker movement. When I say paying attention, I mean reading about it, watching hackers and hobbyists make stuff, and wondering if there is more to the technology than the brightly colored plastic tchotchkes cluttering my desk. 3D printing really hasn’t affected me y […]
In looking for new opportunities in security, and many sectors, we look for the echoes of the current IT mega-trends: cloud, mobile, big data. These trends, and especially the interactions between them, are dramatically changing security needs. Add to that the changing profile of would-be hackers—now a frightening mix of international organized crime and em […]
Long before Apple Pay, big brick-and-mortar retail chains were conspiring to sidestep the typical 2% to 3% fees they’re charged by credit card companies when consumers pay with credit. A company called MCX (Merchant Customer Exchange), spearheaded by Walmart, was started to build a mobile payment solution that would become an app called CurrentC that’s prep […]
In medicine, genetic data is often used for risk assessment for chronic disease. With exposure data layered on top, it will reach a level of precision that is currently unachievable. Uber and Airbnb let you rate your driver or your stay. But many users don’t know that your driver or your host can rate you, […]
Advances in mobile communication and geo-positioning technologies in recent years have presented marketers with a new media channel: location-targeted mobile advertising. Location-targeted mobile advertising involves the provision of ad messages to cellular subscribers based on their geographic locations; this allows marketers to deliver ads and coupons that […]