I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 3 years. I am now Sr Director with Zynga's social casino organization, where I lead VIP and CRM efforts for its slots products (Hit It Rich!, Duck Dynasty Slots, etc) and Zynga Poker, as well as licensing IP for Hit It Rich!. As a profit-oriented executive and creative consumer behavior expert with an entrepreneurial spirit, I bring to the table a proven track record spanning over 2 decades in taking companies to breakthrough financial, market, and operational success.
Parents who spend a good chunk of the week shuttling kids to and from soccer practice or drama club might be comforted by new research that suggests this effort is not in vain – as long as their kids are good at math, too. A recent paper from UCSB found that the return on being good at math has gone up over the last few decades, as has the return on having h […]
In an experiment, people expressed greater intentions to purchase a dish soap when they were told its environmental benefits were an “unintended side effect” of the product-development process, as opposed to a planned feature (5.65 versus 4.77 on a 9-point scale, on average), says a team led by George E. Newman of Yale. Results for other products were simila […]
Uber has spent the last four years transitioning from a service mainly aimed at helping so-called “ballers” get less expensive black car service to one that nearly anyone can afford and use on a regular basis. Now, with the launch of a fare-splitting offering called UberPool, the company is cutting costs of getting around town even more. Read More
Sony’s QX series of cameras is an oddity, but one that the company is apparently still committed to – a new leak from Sony Alpha Rumors reveals a treasure trove of press images depicting a so-called “QX1″ model, which takes the basic concept of the QX10 and QX100 smartphone camera accessories and adds interchangeable lenses. The QX10 and QX100, for those un […]
On August 29, 2014, MIT Sloan School faculty with expertise in Latin America, China, energy and the global economy meet with business leaders in São Paolo, Brazil to discuss the business challenges and growth opportunities in Latin America and China in 2014 and future. The presenters look first at prospects and uncertainties in Latin America, […]
Image courtesy of Flickr user Grant Hutchinson. Right now, many organizations find analytics vexing. They observe other organizations extracting value from data in ways they can’t, and wonder what the secret might be. But this vexation won’t last. Value-adding analytical capabilities are increasingly attainable. For example, even the most basic websites can […]