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Recruiting Live Services Product Manager

Recruiting Live Services Product Manager

I am recruiting an experienced Product Manager, preferably from the social casino space, to join my Live Services team to grow further our Chumba Casino revenue (up over 20 percent this year, so far). We are open to locating the Product Manager at our Toronto, Malta, Perth or Syndey office, and would relocate a great … Continue reading “Recruiting Live Services Product Manager”

Author Lloyd MelnickPosted on November 16, 2019November 16, 2019Categories General Social Games Business, Social CasinoTags product managerLeave a comment on Recruiting Live Services Product Manager

Recruiting, or why you want to Coach Team USA

Key takeaways A critical key to success is attracting the right talent to your team. This provides a competitive advantage over other companies. A key element to successful recruiting is for leadership to own and drive the process, rather than relying on HR (who are a critical component, however) The other key is proactively finding … Continue reading “Recruiting, or why you want to Coach Team USA”

Author Lloyd MelnickPosted on October 26, 2016May 1, 2021Categories General Social Games Business, General Tech BusinessTags Duke, HR, recruitingLeave a comment on Recruiting, or why you want to Coach Team USA

Recruiting, NCAAs and Building a Great Social Game Company

The championship game last night got me thinking about the similarities between building a title team and a great social game company. Although there seem to be a million books on how you can use lessons from sports in the business world, one topic that seems quite neglected is recruiting. Since I did not really … Continue reading “Recruiting, NCAAs and Building a Great Social Game Company”

Author Lloyd MelnickPosted on April 3, 2012April 3, 2012Categories General Social Games BusinessTags gaming, social gaming recruiting ncass3 Comments on Recruiting, NCAAs and Building a Great Social Game Company

Summary of posts September to December 2020

Summary of posts September to December 2020

People Analytics for Online Gaming You need to align performance evaluations with the underlying factors that create success; deconstruct what leads to the outcomes you want and then assess people on those factors. Some common problems when evaluating people include context (attributing results to a person when the environment drove success or failure), interdependence (assessing … Continue reading “Summary of posts September to December 2020”

Author Lloyd MelnickPosted on January 6, 2021December 26, 2020Categories Analytics, behavioral economics, General Social Games Business, General Tech Business, Social CasinoTags 2020Leave a comment on Summary of posts September to December 2020

2021 Pre-Mortem: What went wrong in 2021

2021 Pre-Mortem:  What went wrong in 2021

While it is impossible to predict the future — Chaos Theory shows that even very small events can have a huge impact — you can still prepare for likely scenarios. The uncertainty principle, a key tenet of quantum mechanics (as popularized by Stephen Hawking), postulates that perfect predictions are impossible if the universe itself is … Continue reading “2021 Pre-Mortem: What went wrong in 2021”

Author Lloyd MelnickPosted on December 22, 2020April 5, 2021Categories General Social Games Business, General Tech Business, International Issues with Social Games, Social CasinoTags Covid19, IDFA, Mergers and Acquisition, pre-mortem, real money online gambling, Work from home1 Comment on 2021 Pre-Mortem: What went wrong in 2021

Up-skillOR vs Up-skillEE

Up-skillOR vs Up-skillEE

There are several critical business decisions that are driven, often subconsciously, by arrogance; one of the most critical is around recruiting and hiring. I often write about Blue Ocean strategy but despite its proven higher ROI, companies still regularly pursue a Red Ocean approach driven by overconfidence that they are simply smarter than their competitors … Continue reading “Up-skillOR vs Up-skillEE”

Author Lloyd MelnickPosted on November 24, 2020April 24, 2021Categories General Social Games Business, General Tech BusinessTags hiring, recruiting, Up-skill1 Comment on Up-skillOR vs Up-skillEE

How to become successful CEO

How to become successful CEO

Many people write about how to be a great leader or CEO, but very few of them have actually achieved it. Ben Horowitz is one of the few whose credentials live up to his advice. He cofounded and was CEO of Opsware (formerly Loudcloud), which was acquired by Hewlett-Packard for $1.6 billion in 2007. Before … Continue reading “How to become successful CEO”

Author Lloyd MelnickPosted on November 11, 2020May 23, 2021Categories General Social Games Business, General Tech Business, Lloyd's favorite postsTags communication, leadership, recruiting2 Comments on How to become successful CEO

People Analytics for Online Gaming

People Analytics for Online Gaming

Last month, I wrote about some applications online gaming companies can take from the world of operations analytics, which are primarily used by traditional and retail businesses, and a course on People Analytics from Wharton showed some ways this area of analytics could be used to improve our businesses. While people analytics is often the … Continue reading “People Analytics for Online Gaming”

Author Lloyd MelnickPosted on September 9, 2020June 17, 2020Categories Analytics, General Social Games Business, General Tech BusinessTags bias, collaboration, interdependence, network analysis, People Analytics, performance evaluation, recruiting2 Comments on People Analytics for Online Gaming

Looking for consumer behavior expert

Anyone reading my blog knows my passion and respect for behavioral economics and consumer behavior, I consider these fields key to successful business. Putting my money where my mouth is, I am now recruiting a consumer behavior product manager to join my free to play team on the Isle of Man. This position will be … Continue reading “Looking for consumer behavior expert”

Author Lloyd MelnickPosted on April 23, 2017Categories General Social Games Business, General Tech BusinessTags behavioral economics, Consumer behavior, job description, product managerLeave a comment on Looking for consumer behavior expert

When you might lose some of your team

There was an interesting article in the Harvard Business Review, Why People Quit Their Jobs, that provides great analysis on when your team members are most likely to leave. I have written repeatedly on the importance of recruiting a great team, and the logical next step of retaining the great people you have recruited, and … Continue reading “When you might lose some of your team”

Author Lloyd MelnickPosted on February 22, 2017February 19, 2017Categories General Social Games Business, General Tech BusinessTags HR, recruiting, retention1 Comment on When you might lose some of your team

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The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog.  All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.  Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

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