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How to succeed in the mobile game space by Lloyd Melnick

Tag: mobile advertising

What Mary Meeker’s Internet trends mean for the game industry

Last week, Mary Meeker published her annual Internet Trends presentation (see embedded presentation below) and as I did last year I went through it to see which trends would most influence the social and mobile game ecosystem. Before highlighting the relevant trends she has identified, I went back and examined how prescient her analysis last year was.

Mary Meeker from CNN
Mary Meeker

Mary Meeker’s 2012 accuracy

Nobody’s predictions will be perfect, and I am not looking to punch holes in Meeker’s analysis. However, it is useful in looking at this year’s predictions to understand her past performance. The big thing that I noticed is that many of the trends she identified last year have not yet had a chance to play out … or even develop. Thus, many of her prediction this year may not have an immediate impact even if they prove eventually to be correct. If you pivot to leverage these trends too quickly, you may have a product before the market develops. Continue reading “What Mary Meeker’s Internet trends mean for the game industry”

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Author Lloyd MelnickPosted on June 4, 2013June 18, 2013Categories Crowdfunding, General Social Games Business, International Issues with Social Games, Mobile PlatformsTags emerging markets, Internet trends, Mary Meeker, mobile advertising, QR codes, shareable content, wearable6 Comments on What Mary Meeker’s Internet trends mean for the game industry

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Lloyd Melnick

This is Lloyd Melnick’s personal blog.  All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.  Currently, I am on the Board of Directors of Murka and GM of VGW’s Chumba Casino

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