The State of Tablet Devices: some facts and figures

Interesting data on tablet penetration and usage

Brands, Innovation and Creative Technologies

A roundup of the tablet landscape 

In early 2011, Apple’s CEO, Tim Cook announced at Goldman Sachs that tablets will overtake PC sales by the end of 2012.

We know from Tim Cook’s statement that 55 million iPads had been sold in the 18 months since Apple’s was launched. That makes the iPad more successful in terms of sales rate than the iPhone (3 years to 55 million) and much more successful that the iPod. The iPad currently dominates the market, however, there has been strong growth in Android-type devices. Tablet sales rocketed in the third quarter of 2012 (according to end of 2012 figures from IDC), and Samsung and Amazon saw significant sales increases. According to analyst house IDC more than 27.8 million tablets were shipped in the third quarter of 2012 – up 6.7 percent on the previous quarter – but during that time Apple saw…

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