One thought on “You need to create a great cross-platform experience”

  1. I agree that there is a chance to stand out here and that trends are pointing toward this being important. But regarding games specifically, I actually somewhat regret jumping on this early.

    My team has included game transfer functionality in our apps for 5 years. It has consistently been the most challenging feature to design, implement, test, and maintain – as well as the most underused feature of our games.

    It was 3+ years and $1B+ before Rovio bothered with it for Angry Birds. But times change so I’m not really disagreeing…


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