Originally, I was not going to post about Zynga’s earnings report, which was released Wednesday evening. I am not a stock analyst and I did not feel I brought much to the party. However, the announcement caused so much conversation both from companies in the social gaming space and pretty much everyone else, that I felt remiss if I did not add my analysis.
A Slideshare link to my presentation from Casual Connect 2012:
A Slideshare link from Casual Connect Seattle on How to Build a Great Social Game Company:
For those who cannot make my presentation on Wednesday at Casual Connect (4:30 pm) about analytics (separate from my other talk on building a great game company), I wanted to summarize it here. First, I want to thank our Director of BI, Aren Arakylan, and our VP Operations, Ana Echeverri, who provided invaluable help in preparing this presentation.
The presentation will focus on the opportunities to use analytics beyond what is commonly being done in the social gaming space, a topic I have blogged about a few times. First, I will look at the current state of analytics in the social gaming space.
Continue reading “The Importance of the future, Analytics presentation for Casual Connect”
Next Wednesday at 4:00 pm, I will be speaking at Casual Connect about “Winning the War: How to Build a Great Social Gaming Company.” I wanted to post a preview of that presentation (I will post the actual presentation after the show) and highlight some key points.
Continue reading “How to Build a Great Social Gaming Company presentation”
I just got back from the Bogota Audiovisual Market (BAM) in Colombia and had a chance to meet with many of the game development teams there. Below are my key takeaways from the trip and what may be relevant to you.
Continue reading “My takeaways from the Bogota Audiovisual Market”
I have spoken at several conferences and written occasionally about opportunities for social games on (Web) networks other than Facebook. When I first moved into social gaming, some of the most exciting international economies (Germany, Brazil, Russia, Japan and China) were dominated by social networks not named Facebook. As the landscape has evolved, however, this opportunity is now less important for social game companies.
Continue reading “Whither social networks other than Facebook”
If anyone is interested in meeting with me or someone else from the FiveOneNine team at Casual Connect in Seattle later this month, just send me an email at lloyd dot melnick at fiveoneninegames dot com. Thanks and see you in Seattle.
Friday offered some more great sessions on consumers’ decision making that are relevant to the social games industry. For those who did not see my post on Friday, I spent last week at the Behavioral Decision Research in Management Conference (BDRM) in Boulder. My major takeways on Friday were as follows:
The Business of Social Games and Casino 