I will be speaking next month at Casual Connect Europe on lessons from real money that give your free to play game a competitive advantage. If you are attending the show, please come by my session.
For those of you who were not at Casual Connect and missed my talk on Blue Ocean opportunities in social casino and why they are the best path forward, below is a copy of my deck. The key takeaways are
- Social casino is one of the bloodiest of red oceans, with excellent well-financed companies competing ferociously. The best path to success is to take a Blue Ocean approach.
- Blue Ocean is all about turning non-customers into customers, rather than competing for the same customer.
- You do this by looking at what you can remove from the existing product offering, what you can add, what you can increase and what you can reduce. This leads to a new offering that appeals to new users.
The full presentation can be seen here:
If you are attending Casual Connect next week, please stop by the panel I am on about user acquisition Monday morning at 11 or my talk about bringing Blue Ocean Strategy to social casinos Monday at 16:30 (4:30 PM for you Americans). I look forward to seeing you there.
A Slideshare link from Casual Connect Seattle on How to Build a Great Social Game Company:
For those who cannot make my presentation on Wednesday at Casual Connect (4:30 pm) about analytics (separate from my other talk on building a great game company), I wanted to summarize it here. First, I want to thank our Director of BI, Aren Arakylan, and our VP Operations, Ana Echeverri, who provided invaluable help in preparing this presentation.
The presentation will focus on the opportunities to use analytics beyond what is commonly being done in the social gaming space, a topic I have blogged about a few times. First, I will look at the current state of analytics in the social gaming space.