Casual Connect – The Business of Social Games and Casino

Blue Ocean Opportunities in the Red Ocean of Social Casino

For those of you who were not at Casual Connect and missed my talk on Blue Ocean opportunities in social casino and why they are the best path forward, below is a copy of my deck. The key takeaways are

Social casino is one of the bloodiest of red oceans, with excellent well-financed companies competing ferociously. The best path to success is to take a Blue Ocean approach.
Blue Ocean is all about turning non-customers into customers, rather than competing for the same customer.
You do this by looking at what you can remove from the existing product offering, what you can add, what you can increase and what you can reduce. This leads to a new offering that appeals to new users.

The full presentation can be seen here:

The Importance of the future, Analytics presentation for Casual Connect

For those who cannot make my presentation on Wednesday at Casual Connect (4:30 pm) about analytics (separate from my other talk on building a great game company), I wanted to summarize it here. First, I want to thank our Director of BI, Aren Arakylan, and our VP Operations, Ana Echeverri, who provided invaluable help in preparing this presentation.

The presentation will focus on the opportunities to use analytics beyond what is commonly being done in the social gaming space, a topic I have blogged about a few times. First, I will look at the current state of analytics in the social gaming space.

Continue reading “The Importance of the future, Analytics presentation for Casual Connect”

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

Leadership in an Era of Context Collapse

The phenomenon of context collapse continues to be a vexing issue for organizations. Defined as “the near impossibility, in a social media era, of intentionally and credibly managing different identities with colleagues, with family, and with friends,” this concept was at the crux of the MIT Sloan Management Review 2021 Future of Leadership report, published […]

Year three of a global pandemic. A war in Ukraine. Inflation in the U.S. at a 40-year high. Small talk around the watercooler (mainly the virtual one, nowadays) certainly feels heavier than it used to. Recent Gallup data indicates that in 2022, companies and managers remain challenged by the task of raising employee engagement to […]

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