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How to succeed in the mobile game space by Lloyd Melnick

Tag: Casual Connect

Lessons from Real Money Gaming talk at Casual Connect

Lessons from Real Money Gaming talk at Casual Connect

Earlier this month, I spoke at Casual Connect about lessons from Real Money gaming that could be applied to the social space. These lessons range from product to CRM to VIP. See the full talk here:

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Author Lloyd MelnickPosted on June 20, 2018June 19, 2018Categories General Social Games Business, Social CasinoTags Casual Connect, real money online gamblingLeave a comment on Lessons from Real Money Gaming talk at Casual Connect

Casual Connect Europe session on Lessons from Real Money Casino

Casual Connect Europe session on Lessons from Real Money Casino

I will be speaking next month at Casual Connect Europe on lessons from real money that give your free to play game a competitive advantage. If you are attending the show, please come by my session.

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Author Lloyd MelnickPosted on April 30, 2018April 29, 2018Categories General Social Games Business, Social CasinoTags Casual Connect, real money online gamblingLeave a comment on Casual Connect Europe session on Lessons from Real Money Casino

Blue Ocean Opportunities in the Red Ocean of Social Casino

For those of you who were not at Casual Connect and missed my talk on Blue Ocean opportunities in social casino and why they are the best path forward, below is a copy of my deck. The key takeaways are

  1. Social casino is one of the bloodiest of red oceans, with excellent well-financed companies competing ferociously. The best path to success is to take a Blue Ocean approach.
  2. Blue Ocean is all about turning non-customers into customers, rather than competing for the same customer.
  3. You do this by looking at what you can remove from the existing product offering, what you can add, what you can increase and what you can reduce. This leads to a new offering that appeals to new users.

The full presentation can be seen here:

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Author Lloyd MelnickPosted on October 26, 2015April 11, 2020Categories blue ocean strategy, General Social Games Business, Growth, Lloyd's favorite postsTags blue ocean, Casual Connect, mobile, slots, social casino, social games, Strategy2 Comments on Blue Ocean Opportunities in the Red Ocean of Social Casino

Stop by my talks at Casual Connect

If you are attending Casual Connect next week, please stop by the panel I am on about user acquisition Monday morning at 11 or my talk about bringing Blue Ocean Strategy to social casinos Monday at 16:30 (4:30 PM for you Americans).  I look forward to seeing you there.

Casual-Connect-Tel-Aviv-2015

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Author Lloyd MelnickPosted on October 15, 2015October 15, 2015Categories General Social Games Business, UncategorizedTags Casual Connect, Lloyd Melnick, Tel AvivLeave a comment on Stop by my talks at Casual Connect

Casual Connect presentation on Winning the War: How to Build a Great Social Game Company

A Slideshare link from Casual Connect Seattle on How to Build a Great Social Game Company:

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Author Lloyd MelnickPosted on July 30, 2012August 12, 2012Categories General Social Games BusinessTags Casual Connect, Melnick Conundrum, social gamesLeave a comment on Casual Connect presentation on Winning the War: How to Build a Great Social Game Company

The Importance of the future, Analytics presentation for Casual Connect

For those who cannot make my presentation on Wednesday at Casual Connect (4:30 pm) about analytics (separate from my other talk on building a great game company), I wanted to summarize it here. First, I want to thank our Director of BI, Aren Arakylan, and our VP Operations, Ana Echeverri, who provided invaluable help in preparing this presentation.

The presentation will focus on the opportunities to use analytics beyond what is commonly being done in the social gaming space, a topic I have blogged about a few times. First, I will look at the current state of analytics in the social gaming space.

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Author Lloyd MelnickPosted on July 24, 2012August 12, 2012Categories Analytics, General Social Games BusinessTags analytics, anova, association analysis, Casual Connect, clustering, dashboards, decision trees, linear programming, logistic regressions, monte-carlo simulation, social games, social gaming, survival analysis, t-tests, text mining, time-series analysisLeave a comment on The Importance of the future, Analytics presentation for Casual Connect

How to Build a Great Social Gaming Company presentation

Next Wednesday at 4:00 pm, I will be speaking at Casual Connect about “Winning the War: How to Build a Great Social Gaming Company.” I wanted to post a preview of that presentation (I will post the actual presentation after the show) and highlight some key points.

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Author Lloyd MelnickPosted on July 20, 2012August 12, 2012Categories General Social Games BusinessTags building, Casual Connect, Melnick Conundrum, social games2 Comments on How to Build a Great Social Gaming Company presentation

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

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Lloyd Melnick

This is Lloyd Melnick’s personal blog.  All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.  Currently, I am on the Board of Directors of Murka and GM of VGW’s Chumba Casino

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