Casual Connect presentation on Winning the War: How to Build a Great Social Game Company

A Slideshare link from Casual Connect Seattle on How to Build a Great Social Game Company:

Author: Lloyd Melnick

I am GM of Chumba at VGW, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group. I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million. View all posts by Lloyd Melnick

Leave a Reply

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

When Algorithms Rule, Values Can Wither

Aad Goudappel/theispot.com Interest in the possibilities afforded by algorithms and big data continues to blossom as early adopters gain benefits from AI systems that automate decisions as varied as making customer recommendations, screening job applicants, detecting fraud, and optimizing logistical routes.1 But when AI applications fail, they can do so quit […]

Use Your Ambivalence to Make More Ethical Decisions

Jim Frazier/theispot.com Decision makers often want to escape the psychological discomfort of ambivalence by making choices as quickly as possible. This is true even for choices that have an ethical component, including those that can involve potential harm or violations of social norms. Decisions that have moral consequences are often dense and require reco […]

S	M	T	W	T	F	S
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30	31

Share this:

Like this:

Related

Author: Lloyd Melnick

Leave a Reply Cancel reply