This is Lloyd Melnick’s personal blog. I am Director of Social Gaming at the Rational Group (Poker Stars and Full Tilt), where I lead the group’s social gaming initiative. I was previously Senior Director at Zynga’s casino organization (Zynga Poker, Hit It Rich! Slots and Wizard of Oz Slots). Before Zynga, I was GM, International Publishing at Playdom/Disney, where I built and led the team responsible for bringing Playdom’s games to Europe, Latin America, Russia and India. I began my career in gaming by co-founding Merscom, which started as a value game publisher, pivoted to become one of the top-5 casual game developers and pivoted again to social gaming in 2009. I then initiated and negotiated the sale of Merscom to Playdom in April, 2010.