This is Lloyd Melnick’s personal blog. I am Director of StarsPlay at The Stars Group (PokerStars), where I lead the team responsible for free-to-play gaming. We currently have more than 20 free-to-play applications with over 500,000 daily unique players. Our game, Jackpot Poker, won the 2017 EGR award for best mobile poker product. Previously, I was Sr Dir at Zynga’s social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million the past 4 years.