Category: Uncategorized

Preparing for the next generation lecture

For those planning or considering attending EiG (Excellence in iGaming) in Berlin next month, I will be part of a very interesting panel on that Tuesday, the 18th of October.  Paul Lucey (Twitter’s Head of Gaming for EMEA), Amar Kumra (Google’s Industry Manager – Social Gaming) and I will be discussing how you can appeal to the next generation of gamers.  I am actually very excited to hear what Paul and Amar have to say and it should be a great discussion.  If you will be in Berlin, let me know and we can meet up.

eig

I am hiring two key positions

I am looking to fill two positions on my Free-to-Play team at PokerStars. We are currently ramping up our existing offerings (multiple apps with over 400,000 DAU) and have some exciting plans for next year. It is also a great opportunity to work on the Isle of Man, one of the most beautiful and safest places in the world and gateway to Europe.

The first position is Head of Free-to-Play CRM and VIP Strategy. This person will refine and finalize our CRM strategy as well as hire and build a VIP concierge team and social media marketing team. For those who read this blog regularly, you know how about CRM and VIP are to me.

The second position is a Product Manager focused on monetization. I like to describe this position as the Janet Yellen of PokerStars Free-to-Play.

If you or any colleagues are interested in either of these positions, I encourage you to apply or email me directly.

New posts coming soon but also looking for someone to join my team at PokerStars

First, I want to apologize for the lack of new posts this summer but have been busy at a new job and moving my family to Europe. I’ll be posting again in September.

I also wanted to see if anyone was interested in a great opportunity with PokerStars (part of Amaya). I am looking for someone to lead user acquisition, growth and cross promotion for our team, which is growing rapidly. Click here to see the job description.

The good news is you already know how I think, so there should not be any surprises with the position.

Univision Tells Advertisers That It’s Unaffected By Fragmentation – Upfront

Univision Tells Advertisers That It’s Unaffected By Fragmentation – Upfront

I wonder when the mobile and social game industry will notice this huge market.

Deadline

We’re just midway through broadcasters’ Upfronts Week, but Univision may emerge as the company with the least defensive presentation. It was resolutely upbeat, and specific, even as it continues to fight a lingering impression among some advertisers that Spanish-language audiences tend to be comparatively old or hard up — losing younger, bilingual viewers to the major networks and digital outlets.

Advertisers who increase their spending on digital video are “trying to chase this fragmenting viewer,” Advertising Sales EVP Steve Mandala said in his company’s gathering today. “Fragmentation is about other networks, not [Univision].” Some 91% of its viewers watch live vs anywhere from 44% to 56% for other major networks. “There’s no way to drive the opening-weekend box office…if the consumer isn’t seeing your ad exactly when you want them to see it.”

He added that 73% of the Univision audience doesn’t watch the “top 10 networks where the majority of your TV dollars are…

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Alaska Airlines employee buys ticket for stranded Delta passenger

A perfect example of great customer service and awful customer service by two competitors

Consumerist

(David Transier) (David Transier)

Generally when people decide to pay it forward, it involves purchasing the coffee for the vehicle behind them in the drive-thru or covering the cost of diapers for the woman ahead of them at the register. For an employee of Alaska Airlines in Seattle it meant taking out her own credit card to buy a new plane ticket for another airline’s stranded passenger.

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