First, I want to apologize for the lack of new posts this summer but have been busy at a new job and moving my family to Europe. I’ll be posting again in September.
I also wanted to see if anyone was interested in a great opportunity with PokerStars (part of Amaya). I am looking for someone to lead user acquisition, growth and cross promotion for our team, which is growing rapidly. Click here to see the job description.
The good news is you already know how I think, so there should not be any surprises with the position.
A perfect example of great customer service and awful customer service by two competitors
Great post on how to improve your chances of raising funds from institutional investors.
We just launched our social casino game, Hit It Rich, on Facebook. Please take a look and let me know what you think.
For those who have not seen the news, Zynga acquired Spooky Cool Labs today.
I wanted to wish everyone a very wonderful holiday and a fantastic new year. I look forward to sharing ideas and thoughts with all of you next year.
A comment by Ezequiel D’Amico on my post last week about the Apple/Samsung jury verdict highlighted the importance of always thinking globally. Ezequiel pointed out that the decision was relevant only to the United States. Rather than go into details on his specific points (see my reply to the comment), his comment reflects the importance of looking at developments and trends in a global context.
Continue reading “Thinking globally”
A little self promotion, but hey, it’s my blog. FiveOneNine’s first iPad/iPhone game just launched and is available in the AppStore. Please take a look at Political Rampage .
I am in the middle of preparing my presentation for the Social Gaming Summit next week in Berlin, and wanted to pass on the highlights. Back in November, I wrote about the need to move beyond performance marketing, and I do not see a reason to repeat myself here (or to cut and paste), but the overall theme was that as the cost of performance increased, social game companies needed to develop robust marketing strategies so they could acquire players at a reasonable cost. I went on to discuss why you should create a full launch plan to ensure a successful launch. So I repeated myself a little but now I will go into some of the new elements I will be discussing next week.
Continue reading “Social Game Marketing presentation for SGS”