A comment by Ezequiel D’Amico on my post last week about the Apple/Samsung jury verdict highlighted the importance of always thinking globally. Ezequiel pointed out that the decision was relevant only to the United States. Rather than go into details on his specific points (see my reply to the comment), his comment reflects the importance of looking at developments and trends in a global context.
A market shift or key development in one market may have different—or even opposite—effects in other territories. For example, the US jury’s decision in the Apple case might actually bolster Android devices in other markets, as manufacturers might avoid the US (as well as Germany, Australia and other countries that have shown sympathy to Apple’s arguments) and put more resources into building market share where there is less legal liability. If a social game company is building a strategy around emerging markets (e.g., Africa), the Apple ruling suggests you may want to focus more on Android devices.
The important lesson is to look at all industry developments globally. Do not simply look at the impact in your home or largest markets, but analyze the effect on the entire ecosystem. Determine how these developments change the ROI of distinct initiatives, prioritize other countries differently, whether it makes other opportunities (that may have previously been rejected) more attractive, if it creates a “Blue Ocean” prospect and how it changes the competitive landscape. Thinking globally when there is an event in one country, will help you see better the broader opportunities and threats that have been created.