Collaboration

One of the most effective elements of building an effective international social gaming operation is collaboration. Although collaboration is useful in all aspects of business, it takes on even greater importance in the international side. A proactive collaboration strategy can have a greater impact than a large marketing budget or superior product.

The reason collaboration is so important when launching social games internationally is that the number of stakeholders is dramatically higher. Continue reading

Social Media Marketing Strategy

One thing that constantly perplexes me is how little social game companies leverage social media. Even though the games are obviously delivered on social networks and the internal game features leverage what makes social networks so powerful, outside of the product their social media marketing and product development strategy is usually light years behind old-school companies like Ford and GM. Yes, the game companies run social media ads. But if you look at their fan pages, Twitter streams and other social media elements, their efforts are normally very superficial. Continue reading