Social Gaming and the European Debt Crisis

It is easy to focus on specific conditions for your company, your game, etc., when evaluating an international opportunity. With all the opportunities available and competing demands on people’s time, there can be a rush that leads to a misallocation of resources, poor revenue projections, or missed opportunities. It is very difficult to step back and look at the macro environment. Continue reading

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Goal Setting for your International Strategy

I wanted to talk a little about the right way to set goals to grow your international business. Much of this discussion is applicable to virtually anything, so even if you are not responsible for international growth, hopefully you will find this discussion interesting.

Over the past few years, I have learned one of the most important things a leader does is set effective goals for his business and employees. These goals help decide which activities to pursue, where to allocate resources (especially time, our most limited resource) and how to measure performance. Without goals, businesses and people tend to flounder. Continue reading

My Definition of Distance

As I have stated repeatedly, most members of the social gaming industry approach international markets in a tactical, if not knee jerk, manner. All whining aside, today I wanted to write about the first step in formulating strategies for specific regions. That step is to analyze each region using a distance framework (before anyone accuses me of plagiarism, I consider Pankaj Ghemawat the best international business strategist around and have adapted many of his methodologies). Continue reading

My Definition of Beta

In the social game industry, financial beta is often overlooked, especially when crafting an international strategy. In financial circles, beta is a measurement of risk for stocks and other investments in relation to the market. This is how closely the financial instruments performance is correlated with the overall market performance. Continue reading