My Definition of Distance

As I have stated repeatedly, most members of the social gaming industry approach international markets in a tactical, if not knee jerk, manner. All whining aside, today I wanted to write about the first step in formulating strategies for specific regions. That step is to analyze each region using a distance framework (before anyone accuses me of plagiarism, I consider Pankaj Ghemawat the best international business strategist around and have adapted many of his methodologies). Continue reading “My Definition of Distance”