December 2017 – The Business of Social Games and Casino

Happy holidays to everyone and I hope you all have a wonderful New Year! Please come back for new posts in 2018, I am looking forward to writing about some interesting topics. Have a great holiday season!

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

A Little Rudeness Goes a Long Way

Robert Nuebecker/theispot.com The Research To study how incivility spreads at work, the authors surveyed restaurant and office workers in the U.S. and manufacturing employees in China — a total of 598 people across the sample populations. They examined 5,374 unique relationships, asking respondents about their dynamics with each person in their work group. T […]

Why Companies Practice Corporate Social Responsibility

For two decades now, the question of why companies practice corporate social responsibility (CSR) has gripped practitioners, policy makers, and academics alike. Strong interest in this question has been driven by the increasing engagement of companies worldwide in all manner of CSR activities, from reducing carbon emissions to increasing the gender and racia […]

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Month: December 2017

Happy Holidays

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