December 2017 – The Business of Social Games and Casino

Happy holidays to everyone and I hope you all have a wonderful New Year! Please come back for new posts in 2018, I am looking forward to writing about some interesting topics. Have a great holiday season!

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

When Algorithms Rule, Values Can Wither

Aad Goudappel/theispot.com Interest in the possibilities afforded by algorithms and big data continues to blossom as early adopters gain benefits from AI systems that automate decisions as varied as making customer recommendations, screening job applicants, detecting fraud, and optimizing logistical routes.1 But when AI applications fail, they can do so quit […]

Use Your Ambivalence to Make More Ethical Decisions

Jim Frazier/theispot.com Decision makers often want to escape the psychological discomfort of ambivalence by making choices as quickly as possible. This is true even for choices that have an ethical component, including those that can involve potential harm or violations of social norms. Decisions that have moral consequences are often dense and require reco […]

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Month: December 2017

Happy Holidays

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