June 12, 2011 – The Business of Social Games and Casino

With inflation imminent or already in most major markets, the next question is “What must social game companies do to survive?” The answer: A lot more than they are currently doing. Continue reading “Inflation and Social Gaming”

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

Getting Action-Oriented About Gender and Racial Equity at Work

Although the overall unemployment rate is hovering at a historically low level in the United States, that statistic obscures the uneven experience of women, especially women of color, since the beginning of the pandemic. Recent data shows that over 200,000 Black and Latina women have left the workforce since 2020. These losses to the pipeline […]

Job, Career, or Purpose?

The importance of purpose is a common refrain in the modern workplace and in the popular press. Organizations and their leaders should work diligently to instill a sense of purpose in each one of their employees, we’re told. But the Great Resignation laid bare the fact that many employees simply don’t care about a company’s […]

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