Happy Holidays

I wanted to wish everyone a very wonderful holiday and a fantastic new year. I look forward to sharing ideas and thoughts with all of you next year.

Author: Lloyd Melnick

Drove the growth of the Social Plus (Sweepstakes) gaming sector from a few hundred million in revenue to over $6 billion in revenue as GM of Chumba Casino. As Chief Strategy and Growth Officer, I now lead new product development and strategy for VGW. I am a serial builder of businesses, having been on the executive leadership team for three companies through successful exits, including sales to Disney and Zynga. View all posts by Lloyd Melnick

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The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

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Author: Lloyd Melnick

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