The Importance of the Future presentation on analytics from Casual Connect Seattle 2012

A Slideshare link to my presentation from Casual Connect 2012:

Author: Lloyd Melnick

I am EVP Casino at StarsPlay, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group (PokerStars, Sky Betting & Gaming, BetEasy, Full Tilt and BetStars). I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million.

2 thoughts on “The Importance of the Future presentation on analytics from Casual Connect Seattle 2012”

  1. Nice presentation Lloyd, glad to see that someone is continuing the charge of introducing advanced analytics to the games business! BTW, other than GameAnalytics have you worked with the other advanced analytics companies like “Bees and Pollen”, Playnomics etc?

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    1. I met with several of the other analytics providers and currently our head of BI is assessing all of them to see what would be most appropriate. I will post an update once I have his input.

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