The Importance of the Future presentation on analytics from Casual Connect Seattle 2012

A Slideshare link to my presentation from Casual Connect 2012:

Author: Lloyd Melnick

I am Director of StarsPlay at The Stars Group (PokerStars), where I lead the team responsible for free-to-play gaming. We currently have more than 20 free-to-play applications with over 500,000 daily unique players. Our game, Jackpot Poker, won the 2017 EGR award for best mobile poker product. Previously, I was Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million the past 4 years.

2 thoughts on “The Importance of the Future presentation on analytics from Casual Connect Seattle 2012”

  1. Nice presentation Lloyd, glad to see that someone is continuing the charge of introducing advanced analytics to the games business! BTW, other than GameAnalytics have you worked with the other advanced analytics companies like “Bees and Pollen”, Playnomics etc?

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    1. I met with several of the other analytics providers and currently our head of BI is assessing all of them to see what would be most appropriate. I will post an update once I have his input.

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