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The Importance of the future, Analytics presentation for Casual Connect

by Lloyd MelnickJuly 24, 2012August 12, 2012

For those who cannot make my presentation on Wednesday at Casual Connect (4:30 pm) about analytics (separate from my other talk on building a great game company), I wanted to summarize it here. First, I want to thank our Director of BI, Aren Arakylan, and our VP Operations, Ana Echeverri, who provided invaluable help in preparing this presentation.

The presentation will focus on the opportunities to use analytics beyond what is commonly being done in the social gaming space, a topic I have blogged about a few times. First, I will look at the current state of analytics in the social gaming space.

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This is Lloyd Melnick’s personal blog.  All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.  Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

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