I am excited to announce that my book (with an assist from Wendy Beasley) on lifetime value, Understanding the Predictable, is now available on Amazon in both a Kindle and print edition. Understanding the Predictable is based on my blog posts about lifetime value with some case studies added to illustrate the various concepts and key takeaways (now a staple of my blog) for each section.
If you do read Understanding the Predictable, I would appreciate it if you posted an honest and open review on Amazon (good or bad) so others will see the plusses and minuses. I hope you enjoy.
If you are attending Casual Connect next week, please stop by the panel I am on about user acquisition Monday morning at 11 or my talk about bringing Blue Ocean Strategy to social casinos Monday at 16:30 (4:30 PM for you Americans). I look forward to seeing you there.
I wanted to share with my friends and colleagues the most recent phase of my professional career. Last month I left Zynga and moved to Isle of Man to become Director of Social Gaming at Amaya’s Rational Group (PokerStars and Full Tilt Poker). At Rational, I will be leading and building the team responsible for replicating PokerStars’ success in the real money gaming world into social gaming. In addition to poker, where nobody can question Rational’s expertise, we see great opportunities in social casino, slots and social sportsbet (and, of course, some blue oceans).
The opportunity was irresistible because of Rational’s focus on the player. It has grown to be the leading real-money gaming poker product (Rational was sold to Amaya last year for $4.9 billion) because of a laser focus on making their players’ happy. From my first interview, it was clear they were not interested in the short-term tricks that boost revenue but drive a wedge between the player and the company (all too prevalent in most social gaming companies) what is often referred to as bad profits, and instead creates value by creating the best player experience.
This customer-centric philosophy has not yet been tried in the social space and I find it incredibly compelling. I am excited about what my team and I will be doing soon and will surely share my experiences on this blog with my colleagues.
Happy New Year!!! Rather than make predictions, which I find as valuable as reading tarot cards, I wanted to look back at some of my favorite posts from last year. Below is a list of the ones I felt were most useful:
I am going to be speaking at the TiE Carolinas Dinner: Are you serious or social? Gaming as you have never known before. The dinner is Thursday, 17 May in Raleigh, and I think it will be really interesting. If you are planning on attending let me know so we can chat.