Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

Trackbacks and Pingbacks:

  1. 3 Rules for becoming a truly great game company « The Business of Social Media - April 4, 2013

    […] to the importance of growth to a company’s success and why “growth hacking” is so in vogue (my post on growth). It was Facebook’s focus on growth that led to its multi-billion valuation, not a focus on cost […]


  2. Four old-school business practices that still create value « The Business of Social Media - April 16, 2013

    […] traditional office habits that still improve productivity. I love to post on the cool new trends (growth vs marketing , LTV driven ad spending, etc.) and they can have a huge impact on your business, but that does not […]


  3. My favorite posts of 2013 « The Business of Social Media - January 2, 2014

    […] Growth tactics for mobile game and social media companies My post on the key tenets to building a successful growth and user acquisition plan […]


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