Veteran entrepreneur and investor Mark Suster recently blogged about how online video will disrupt the traditional television space and this evolution with online video will extend beyond television to disrupt many industries, including social media and games. Suster describes how the Harlem Shake video on YouTube started as a skit launched 20 January that generated about 10 million views, was then popularized into an Internet meme by text from an Australian team, and then Maker Studios turned it into a video that has generated more than 17 million views. What is exciting about Harlem Shake is that it has effectively been produced by tens of thousands of people, creating 50,000 versions viewed 200 million times.
Suster makes the point that Harlem Shake is an example of the disruptive potential of a world filled with millions of people who can create great content and now have the resources to do so. Continue reading “Disrupting video/television and its effect on all media including games”