How to succeed on mobile and social platforms by Lloyd Melnick
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Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue
This article clearly shows why you need to focus on your best customers or VIPs,. Development, product management and marketing need to all understand the need to attract and retain VIPs. I also appreciate the fact that the post does not suggest that your revenue should be a bell-shaped distribution; as I previously wrote, there is nothing wrong with a heavy-tail distribution.
