Anyone who reads this blog knows I am a huge fan of Blue Ocean strategy. Not to over-simplify, but blue ocean strategy is a methodology to find non-competitive market opportunities rather than fighting with other companies in an existing space. It is also a tactic popularized by Peter Thiel in his new book, in which he urges companies to find a monopoly opportunity.
Recently, someone from the Insead Blue Ocean Strategy Institute reached out to me and shared an app that they have created. The Blue Ocean Strategy app for the iPad facilitates finding a blue ocean strategy. I have just started playing around with it but if you love blue ocean like I do, you should give it a try.
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