How to succeed in the mobile game space by Lloyd Melnick
Why Indie Devs Should Pay Attention to Hypercasual
If you are interested in hypercasual games and but were unable to watch my appearance last week on Indie Game Business, the show is now available on YouTube. It was also a fantastic opportunity to reminisce about the game business with my first hire, Jay Powell. To view the show:
I am GM of Chumba at VGW, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group. I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million.
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