Live conversation on getting the most of Working from Home

Excited to be a guest today (Wednesday, 1 April) at 1200 noon EST on the IndieGameBusiness podcast to discuss how you can survive, and thrive, while working from home. If you are free, tune in and ask some questions. It can be watched live on Mixer, Twitch, YouTube, LinkedIN, and Facebook.

Author: Lloyd Melnick

I am GM of Chumba at VGW, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group. I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million. View all posts by Lloyd Melnick

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Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

How Encouraging AI Use Will Benefit Your Organization

AI is embedded in many tools we use regularly to do our jobs. But we don’t always realize it. Related Reading S. Ransbotham, D. Kiron, F. Candelon, S. Khodabandeh, and M. Chu, “Achieving Individual — and Organizational — Value With AI,” MIT Sloan Management Review, Oct. 31, 2022. The 2022 MIT Sloan Management Review-BCG AI […]

How to Build Good AI Solutions When Data Is Scarce

Pete Ryan/theispot.com Conventional wisdom holds that you need large volumes of labeled training data to unlock value from powerful AI models. For the consumer internet companies where many of today’s AI models originated, this hasn’t been difficult to obtain. But for companies in other sectors — such as industrial companies, manufacturers, health care organ […]

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Author: Lloyd Melnick

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