As an update to my post yesterday on Physical Virtual Goods as exemplified by Skylanders, Activision just announced that Skylanders generated over $500 million in retail sales in the US and generated more revenue than the holiday box office for kids’ films.
Author: Lloyd Melnick
Drove the growth of the Social Plus (Sweepstakes) gaming sector from a few hundred million in revenue to over $6 billion in revenue as GM of Chumba Casino. As Chief Strategy and Growth Officer, I now lead new product development and strategy for VGW. I am a serial builder of businesses, having been on the executive leadership team for three companies through successful exits, including sales to Disney and Zynga.
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The Business of Social Games and Casino 