3 thoughts on “Physical virtual goods

  1. Great article! Many exciting possibilities…

    A few years ago, 7-11 had a promotion where you could get in-Game Farmville items by purchasing certain marked convenience items. There were quite a few items, from bottled water to gummy bears. I thought it was a very clever and effective campaign, and I’m surprised we haven’t seen more of that type of thing.

    Like

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