Lifetime Value presentation to Yetizen

Below is a presentation that I gave yesterday on lifetime value (LTV) to the portfolio companies of YetiZen. It covers the importance of LTV, key variables (monetization, virality and retention) and how to affect them, importance outside gaming, cohort analysis and the predictive nature of LTV. Other than the final section on uncertainty, which echoes my blog post on Tuesday, the presentation is largely consistent with the one posted earlier that I gave at Groundwork Labs a few months ago. Here is the one from last night:

Author: Lloyd Melnick

Drove the growth of the Social Plus (Sweepstakes) gaming sector from a few hundred million in revenue to over $6 billion in revenue as GM of Chumba Casino. As Chief Strategy and Growth Officer, I now lead new product development and strategy for VGW. I am a serial builder of businesses, having been on the executive leadership team for three companies through successful exits, including sales to Disney and Zynga. View all posts by Lloyd Melnick