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This blog is dedicated to the social gaming ecosystem in North Carolina. Lloyd Melnick, the CEO at FiveOneNine Games, is the lead author for the blog. Since starting this blog, Lloyd has moved on to now leading StarsPlay, The Stars Group social and free to play gaming division. This is Lloyd’s personal blog, and all posts are his opinion and do not represent those of his employer or anyone else.

Author: Lloyd Melnick

I am GM of Chumba at VGW, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group. I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million. View all posts by Lloyd Melnick

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Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen

Anders Butzbach Christensen began his career in product management before landing his dream job working for the Lego Group in Denmark. Today, as head of data engineering, he’s leading Lego’s digital transformation with a specific focus on designing and building data products, including self-service applications that technology and business teams can all use […]

Proven Tactics for Improving Teams’ Psychological Safety

As organizations increasingly move away from top-down management controls to more democratized leadership built around empowered, self-organized, highly agile teams, building a culture in which employees can contribute fully and honestly to constructive dialogue and decision-making is essential. It’s well known that high levels of psychological safety are re […]

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Author: Lloyd Melnick

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