Hello world!

This blog is dedicated to the social gaming ecosystem in North Carolina.  Lloyd Melnick, the CEO at FiveOneNine Games, is the lead author for the blog. Since starting this blog, Lloyd has moved on to now leading StarsPlay, The Stars Group social and free to play gaming division. This is Lloyd’s personal blog, and all posts are his opinion and do not represent those of his employer or anyone else.

Author: Lloyd Melnick

I am EVP Casino at VGW, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group (PokerStars, Sky Betting & Gaming, BetEasy, Full Tilt and BetStars). I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million.

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