6 thoughts on “Why a new product or game has to be 9X better

  1. Great post, Lloyd. You reference studies also written about by Dan Ariely, in Predictably Irrational, and Barry Schwartz, in The Paradox of Choice (two of my favorites), that talk about how people tend to irrationally overvalue what they have and are disproportionately averse to the costs of switching. Another example I’ve written about is how people are averse to losing their phone numbers when they switch carriers, and in that post I also reference Daniel Kahneman and Amos Tversky via Dan Ariely: http://blog.cellbreaker.com/ditch-carrier-take-phone-number/. Again, excellent post, Lloyd.

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