Day: July 5, 2011

For those who know me or regularly read my blog, you know I feel that marketing social games should not be limited to performance advertising (e.g., ads on social networks). I actually plan on discussing the marketing topic in further detail in the weeks to come. Today, however, I wanted to talk about how analytics are still the foundation of a successful international social media marketing strategy. In fact, there is a better opportunity to gain competitive advantage through analytics with traditional marketing than performance marketing. Continue reading “Analytics beyond the norm”