January 18, 2012 – The Business of Social Games and Casino

No Post Today, Thanks SOPA

Instead of my normal weekly post, today I will be honoring the SOPA blackout. For more information, please go to Electronic Frontier Foundation

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

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