2 thoughts on “How a social game company should create competitive advantage”

  1. Hey Lloyd,

    Let me put it first – I 100% agree on your thoughts of Business Model Innovation – and it is very timely given the current economics. However the last line of your post might get some people to think you should choose between creating a better game and better business model. I think your goal was to say that both are important, and stronger together than just focusing on only one of them. I also think originality and creativity are important – that is why both statistics and creativity need to be present when designing a social game – on pure statistics you will just reproduce old formula of success, that will grow old, on pure creativity you would not advance the learnings from social space.


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