Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

2 responses to How a social game company should create competitive advantage


    Hey Lloyd,

    Let me put it first – I 100% agree on your thoughts of Business Model Innovation – and it is very timely given the current economics. However the last line of your post might get some people to think you should choose between creating a better game and better business model. I think your goal was to say that both are important, and stronger together than just focusing on only one of them. I also think originality and creativity are important – that is why both statistics and creativity need to be present when designing a social game – on pure statistics you will just reproduce old formula of success, that will grow old, on pure creativity you would not advance the learnings from social space.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s