Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

2 responses to Creating a powerful pricing strategy for social games

    Irina Strelnikova June 7, 2012 at 8:44 AM

    Thanks for the great article, Lloyd!


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  1. Pricing: What are some of the best books on pricing? - Quora - October 29, 2012

    […] the best piece I ever read on how to use pricing strategically, I even blogged about it:  https://lloydmelnick.com/2012/06/…Embed QuoteComment Loading… • Share • Embed • Just now    Anon UserAbout […]


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