Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

5 responses to Mary Meeker’s presentation on Internet Trends


    What an incredibly interesting read. With internet and smart phone users growing so rapidly year on year, social discovery apps and websites are bound to take over.

    Especially within the smartphone market, they just have so much scope, and are going to be the future of job hunting, restaurant finding, friend finding, hobby hunting and all sorts of other aspects of life.

    Some people don;t like the idea, but I think as long as we develop the tools in the right way, they can be a truly positive addition to the way we live.

    Many thanks,




    Lloyd, so cool and a must read for anyone in technology. Thanks so much for posting!



    Awesome Read! Thanks Lloyd, very useful information.


Trackbacks and Pingbacks:

  1. communication by design | communication by design - January 15, 2013

    […] Mary Meeker’s presentation on Internet Trends by Lloyd Melnick (6 December 2012) […]


  2. What Mary Meeker’s Internet trends mean for the game industry « The Business of Social Media - June 4, 2013

    […] Last week, Mary Meeker published her annual Internet Trends presentation (see embedded presentation below) and as I did last year I went through it to see which trends would most influence the social and mobile game ecosystem. Before highlighting the relevant trends she has identified, I went back and looked at how prescient her analysis last year was. […]


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