6 thoughts on “What Interpublic’s investment in Kiip means

  1. Exec says:

    I’m skeptical on the Kiip type of player reward. We tried Kiip in 2012 and pulled it out after poor results and negative player feedback. I’ve noticed other games removing it as well.

    Also, interactions with Kiip themselves were mixed. They have a revolving door of senior execs and a lot of very junior people with limited experience.

    Frankly I am surprised investors are backing startups like this given the demonstrated lack of traction.

    Your mileage may vary.


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